If you’re looking to sell your house or investment property in Jacksonville without
Considering Selling Your House or Investment Property in Jacksonville Without a Real Estate Agent? We Can Assist.
While we do collaborate with agents, there are times when avoiding paying a middleman makes sense.
After all, paying 5-6% of your property’s sale price in commission is substantial. While brokers and agents in NC can be invaluable in certain scenarios, they aren’t always necessary.
How Can I Sell My House Without An Agent in Jacksonville?
There are several strategies to avoid high commissions in your NC sale.
Firstly, there’s a peculiar custom you should be aware of: In many Jacksonville sales, about half of the commission you pay as a seller goes to the buyer’s agent. This may seem illogical—why pay for the agent on the other side of the deal? Yet, it’s standard practice.
You can leverage this knowledge to your advantage in several ways:
- Factor in these commissions when evaluating comparable sales. If similar properties sold with commissions included, take this into consideration.
- Avoid underpricing your property. Savvy buyers may expect a discount equivalent to what an agent’s commission would have been.
- Sometimes buyers without agents forget to negotiate the buyer’s side commission. If you prefer not to pay it, refrain from reminding them during negotiations. Be prepared if this topic arises.
Consider offering a competitive commission to buyer’s agents who bring clients to view your property. While it’s a significant cost, pricing your property including this commission allows room for negotiation and attracts more potential buyers.
Over 90% of real estate transactions occur through the MLS (Multiple Listing Service), the primary database used by Jacksonville brokers. Historically, listing on the MLS required full commission payment. Nowadays, some brokers charge a fee solely to list your property, with commission due only upon sale.
Compared to traditional advertising costs, MLS listings are a cost-effective way to reach a broad audience. Listings appear on major real estate sites like Realtor.com and Zillow, maximizing exposure.
Effective marketing is key if you choose to sell independently. While signs and local flyers generate interest, online platforms offer wider reach. However, effective marketing goes beyond these methods—each property has unique selling points that require strategic highlighting.
Real estate agents justify their commissions by funding extensive advertising campaigns upfront. This includes promoting multiple properties to maximize inquiries and sales.
Certain properties require substantial advertising investments before attracting the right buyer’s attention. Alternatively, selling to investors like us offers a commission-free option for a quick cash sale.
We provide fair prices and can close swiftly (in as little as 3-5 days if needed). We purchase Jacksonville properties for various reasons—whether renovating for rental or resale, our goal is to enhance Jacksonville neighborhoods.
If you’re considering selling anywhere in NC, contact us at (910) 319-8878 or fill out our form. We’re dedicated investors eager to assist with your Jacksonville property sale.
Sell Your Jacksonville House Fast—Get A Cash Offer Today
using a real estate agent, we can help.
Although we do cooperate with brokers, sometimes it’s best to avoid paying someone to be in the middle.
After all, paying 5-6% of the sale of a property in a commission is a lot of money. In certain situations, NC brokers and real estate agents can be very useful and earn their commission. Not always.
How Do I Sell My House Without An Agent in Jacksonville?
There are a few ways to avoid paying high commissions in your NC sale.
First, there’s a tricky custom that you’ve gotta know about.
In most sales in Jacksonville, roughly half of the commission you pay as the seller goes to pay for the buyer’s broker.
Doesn’t make much sense, right?
Why should you pay for the agent on the other side of the table?
Truthfully, it defies logic – it’s just what’s typically done.
You can use that to your advantage in a few ways.
First, factor in the commissions paid when you’re looking at the comparable sales. If the properties similar to yours sold for prices that included commissions, take that into account.
Don’t underprice your property – be aware that a savvy buyer may expect to take a discount too. If you’re doing the work of one agent, you can expect to save that money.
Sometimes in Jacksonville, buyers who aren’t represented by an agent won’t remember to negotiate the buyer’s side commission out of the price for themselves, so don’t remind them if you don’t want to pay them. Just don’t be surprised if it comes up during the negotiation.
You may want to consider offering 2.5% to buyer’s agents who will bring their clients to show your property. Sure, it’s a lot of money. If you’re pricing your property including that commission, you can always negotiate a better deal for a purchaser who comes without an agent.
On the other hand, if you don’t leave room for the buyer’s agent’s commission, you’ll be excluding most of the buyers in the market in Jacksonville.
Over 90% of transactions happen through the MLS – that’s the Multiple Listing Service. It’s the main database that all the brokers in Jacksonville use to access information for their clients on the houses, condos, land and investment properties for sale, along with data on the sold prices.
Once upon a time, you had to pay a full commission to get your property on the MLS. Now in Jacksonville, there are a few brokers who will charge you a fee just to list your property on the MLS. Often, you spend a few hundred bucks and you only pay a commission if the sale closes.
Compared to the cost of a newspaper ad, the MLS is a cheap way to market your property to a very wide audience.
All the major real estate search sites like Realtor.com, Zillow, Yahoo Homes, etc. get data from the MLS. Chances are good that when you submit your listing in Jacksonville to the MLS, information on your property will end up on most of the major sites within a few days.
Each of those sites sells ads. They’ve got packages that let you pay to enhance your listing, feature it at the top of the search, and a lot of other bells and whistles that might or might not get an interested buyer to buy your property.
Advertising is a gamble. Sometimes open houses in Jacksonville NC can be a great way to sell a property, and sometimes they’re a waste of time. Same with newspaper ads, craigslist postings, fancy signs – sometimes they work, and sometimes they don’t.
To effectively sell your property on your own, you have to market it well.
Putting up fliers and signs around your neighborhood can generate some calls, and there’s a lot of free websites where you can post information. But often just putting up flyers and an open house isn’t enough if your house doesn’t appeal to the average home buyer.
In theory, real estate agents charge big commissions because they have to spend a lot of money up front to advertise your property. By advertising lots of properties at once, they expect to get more phone calls – and obviously, they’ll make good profits by selling lots of houses.
Certain properties might require thousands of dollars in advertising expenses before the right buyer happens to see the ad and call.
If you want to avoid paying any commissions, you can also sell your house to investors like us for CASH
We fair prices for properties – and we can close fast (in as little as 3-5 days if you need to).
Sometimes we’ll purchase Jacksonville houses, fix them up, then rent them out… sometimes we’ll fix them up and sell them to other people looking for great homes in the area, and a lot of other reasons, too – but we love to hear from people like you who are thinking of selling anywhere in NC.
We’re investors who care a lot about Jacksonville.
We close fast and pay cash in as little as just 3-5 days. Give us a call now at (910) 319-8878 or fill out the short form over here.